
THANK YOU
I have to give a BIG thank you to Newspapers.com for the access to so many incredible newspaper articles that I used for this and many of my other episodes. They’ve kindly gifted me with a yearly membership as a researcher. Running my podcast isn’t free, so their generosity has been a huge blessing in order to keep doing my research. This isn’t sponsored or anything, but I just wanted to give them a shout-out for their amazing work in digitizing our country’s historical newspapers!
Welcome to this supplemental post about Episode 38 about Halloween during WWII!
There were many different directions I could have gone on this topic: decorations, traditions, attitudes, costumes… but for my episode I decided to mostly stick with the two most distinctive: tricks and treats with parties thrown into the mix.
Halloween in the 1940s looked a bit different than it does now. The tricks kids played back then…. Wow.
There aren’t many public domain Halloween photos from this time, especially in government sources. So, here are a few selections from my collection starting with this amazing article from November 3, 1943 Life magazine! (I think it’s funny that the article features Zionsville, Indiana - a town I know well! Looks like those kids got up to some fantastic shenanigans… lol)
Tricks

I had to include this hilarious Windex ad from an October 1942 magazine. I believe it’s from the Ladies Home Companion.
Here are a few festive wartime magazine covers:
Decorating Tips:
Party Ideas:

Treats:
Believe me when I tell you that this is just the tiniest fraction of what I found!
In the episode, I talked a bit about the fascinating Goblin Cakes and Pumpkin Ice Cream I saw in the newspapers. Here are a few ads:
Plus the candy! Check out that price though — 23 cents per pound? That’s $4.43 per pound in today’s money. Yikes!
This ad features all the Halloween essentials! Including matches…? Must be for all those bonfires! Haha!
There were so many great ads I wish I could share them all! And apparently Oregon had a lot of great grocery store ads.
National Donut Week: October 26 - 31
I mentioned in the episode about National Donut Week. Check out these cool images!
Halloween Costumes:
I was sad to not have time to chat about costumes, so here are the two articles I found that have lots of great details.
And the National Halloween Committee’s 1943 “Hallowe’en Party Girl”!
Cookbook Feature
For this episode, instead of focusing on a wartime cookbook, I chose three (cursed I might add) recipes from different wartime newspapers. These were narrowed down from a much longer list with the help of my subscribers here on Substack. Thank you for your help!
Recipe #1: Jack O’ Lantern Brew
This recipe was quite delicious! I don’t drink coffee, so as a substitute I used Postum. I would recommend using cocoa powder mixed in with some sugar and mixing that into the coffee instead of melting baking chocolate which did not work at all. Adding a splash of vanilla wouldn’t hurt either! With the lightly sweetened whipped cream on top, this stuff really hit the spot. It’s a very cozy, cold-weather drink!
Recipe #2: Ginger Cats
I struggled with the original recipe I found for Ginger Cats, so I ended up hunting down a different newspaper recipe for Ginger Cookies which turned much better. I’m including the good recipe only. All you need is a fun cat cookie cutter, and you’re good to go! If you want the ginger to be more pronounced like I do, double the ginger called for. The molasses tends to cover up a lot of the spice flavors.
I never saw an actual recipe for Ginger Cats, but I saw them often in ads like this one:
Recipe #3: Apple Donuts with Caramel Frosting
This recipe was the most cursed of all. I had to do some MAJOR tweaking just to get it to work right. In the end, they were good, but I think adding cinnamon to the dough would have improved things. The caramel frosting also needed tweaking and in the end the taste was too strong for the donuts. Maybe adding a touch of salt would have been good? In the end, we just coated the donuts in cinnamon powdered sugar or chocolate frosting with sprinkles and moved on with our lives. Haha!
This recipe didn’t turn out very well, so I had to tweak it. If you make this recipe I recommend using my alterations.
RESOURCES
WEBSITES:
https://www.nationalww2museum.org/war/articles/halloween-in-1940s-home-front
https://veteransbreakfastclub.org/how-world-war-ii-changed-halloween/
http://www.americainwwii.com/articles/a-wartime-halloween/
https://www.thefoodhistorian.com/blog/world-war-wednesday-do-something-destructive-this-halloween
https://archives.wartimeni.com/article/halloween-tricks-and-treats-during-the-second-world-war/
https://dirkdeklein.net/2022/10/31/world-war-2-halloween/
https://www.americanheritage.com/history-halloween
https://blogs.loc.gov/headlinesandheroes/2021/10/the-origins-of-halloween-traditions/
https://www.history.com/news/halloween-timeline
https://www.history.com/news/halloween-haunted-house-great-depression
http://www.americainwwii.com/articles/a-wartime-halloween/
IMAGES
https://digitalcollections.lib.washington.edu/digital/collection/imlsmohai/id/3747
MAGAZINES/BOOKS
Ladies Home Journal, November 1944
Woman’s Home Companion, October 1941
Life, November 3, 1941
How to Run a Successful Party, 1947
NEWSPAPERS
All newspapers were accessed via Newspapers.com. Please see captions of individual images for details.
That Coca Cola ad!!!! I can't even.
Congrats on your Newspapers.com gift!! I'm so glad they're honoring your work in this way!
This was such a treat to read!